Fuso Trucks and Akkomplice launch ‘It’s Good to Know You Got a Fuso’ campaign

Akkomplice has launched a new campaign for Fuso Truck & Bus Australia.

The announcement:

Independent creative agency, Akkomplice has launched a new campaign for Fuso trucks highlighting the peace of mind that comes with owning and driving one.

Moving beyond just talking about payload and performance, the campaign positions Fuso as the truck you want with the support you need including a 5-year warranty, finance and service plans, roadside assist and zero-emission options.

Chief creative officer at Akkompice, Glenn Dalton says, “When the brief is to say something about five different things, it can be tough to stay single-minded. From a list of rational features we found the common single emotional benefit, and expressed it in a very Fuso way. We’re excited about the long-term creative potential of the campaign.”

The campaign is now live across social, digital, print, OOH.


Client: Fuso Truck & Bus, Australia
Nicole Stone, Eloise De Rauch, Alex Mueller

Agency: Akkomplice
Glenn Dalton, Kenny Hill, Nathan Herbertson, Martie Skorsis, Nick Livingston, Victoria Concha, Tom Kearney, Lisa Dupre.

Media: Peter Tait, Emma Smallwood (Speed Media).

Social Media: Michael Hewitt (Akkomplice)

Photographer: Tom Franks.

Producer: Josie Amat

Source: Akkomplice


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