Future of Media video: Ad Avoidance

Mumbrella asked nine leading practitioners in the Australian media and marketing industry to share their thoughts on several topics. In the fourth video in the series, they look at the impact that ad-avoidance has on consumer behaviour and how marketers can respond to it.

The rise of ad-avoiding behaviours, such as skipping pre-rolls and using ad blockers, has led brands to reconsider their marketing and advertising approaches.


In this video, some leading figures in the Australian media and marketing community discuss the issue and share their views on how marketers can approach and overcome this challenge.

Industry commentators: Al Crawford, executive planning director, Clemenger BBDO; Megan Brownlow, executive director, PwC Australia; Jeff Rossi, global head of business marketing, Spotify; Clive Dickens, chief digital officer, Seven West Media; Ava Lawler, CEO, Weber Shandwick; Matt Gain, head, Audible Australia and New Zealand; James Wright, group COO, Havas Worldwide Australia; Kim Williams, media executive; and Cindy Gallop, founder, If We Ran the World and Make Love Not Porn.


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