Future of Media video: Sentiment

Mumbrella asked 10 Australian media and marketing leaders to share their thoughts on several topics. In the fifth video in the series they discuss the importance of sentiment in social media age and how it influences marketing.

In this video leading figures in the Australian media and marketing landscape discuss how growing social media impact influences marketing, and what “always-on” marketing really means.

Industry leaders polled: Matt Kendall, head of strategy, One Green Bean; Nicole Sheffield, CEO, NewsLifeMedia; Suzie Shaw, MD, We Are Social; Al Crawford, executive planning director, Clemenger BBDO;  James Wright, group COO, Havas Worldwide Australia; Clive Dickens, chief digital officer, Seven West Media; Matt Gain, head, Audible Australia and New Zealand; Matt Tindale, director, marketing solutions AU & NZ, LinkedIn; Ava Lawler, CEO, Weber Shandwick; and Kim Williams, media executive.


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