Future of Media video: Virtual Reality

Mumbrella asked 10 Australian media and marketing industry professionals to share their thoughts on several topics. In the fifth video in this series, we look at how VR tech will continue to transform the industry.

The rise of virtual reality technology is already delivering significant change within the media and marketing industries.

In this short video, leading figures in the field discuss how the technology will continue to impact consumer experience and industry practices.

Industry leaders polled: Nicole Sheffield, CEO, NewsLifeMedia; Suzie Shaw, MD, We Are Social; Matt Gain, head, Audible Australia and New Zealand; Al Crawford, executive planning director, Clemenger BBDO; Ava Lawler, CEO, Weber Shandwick; Matt Kendall, head of strategy, One Green Bean; Clive Dickens, CDO Seven West Media; Matt Tindale, director, marketing solutions AU & NZ, LinkedIn; James Wright, group COO, Havas Worldwide Australia;  and Kim Williams, media executive.


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