FutureBrand reveals internal promotions including GM and head of strategy

FutureBrand Australia has made a raft of internal promotions to newly-created roles off the back of significant growth over the past year.

Christina Kokkinakis has been promoted from group account director to general manager, while strategy director Victoria Berry now takes on the new role of head of strategy.

Meanwhile, account manager Emma Waterman moves into a strategist role and Peter Borg has been promoted from senior designer to become design director.

The four promotions come just a year on from the one-year mark since Rich Curtis bought FutureBrand from the Interpublic Group.

Christina Kokkinakis & Victoria Berry

Kokkinakis joined FutureBrand in 2018 from SouthSouthWest. In her new role she will look after the agency’s client-facing operations and brand management capabilities.

She said: “I feel very fortunate to be part of a team that believes in the power of collaboration and where we all feel invested in the success of this business – truly a rare find!

“I look forward to continuing to work side-by-side with our talented team and ambitious clients to build meaningful brands and deliver great work that helps them grow.”

Berry has been with the company since 2008, having first joined FutureBrand New York before moving to Australia in 2012.

She’ll lead Futurebrand Australia’s strategic capabilities and continue to evolve the Australian team’s bespoke strategy offering. Berry said: “I’m thrilled to be stepping up and helping FutureBrand Australia grow further.

“I’ve always been passionate about delivering rigorous yet simple strategic solutions, and I’m looking forward to exploring new ways to impact change and, together with our team, helping our clients’ brands and businesses grow too.”

Curtis said the promotions are proof of FutureBrand’s commitment to the local market. “These promotions for Christina, Victoria, Emma and Peter are very much a mark of their contribution to FutureBrand Australia’s success over the past 12 months.

FutureBrand Australia CEO and owner Rich Curtis

“And more recently, a reflection of a number of new business wins including Yalumba, Yarra Valley Water, Beijing Daxing International Airport and several confidential projects in the finance and healthcare sectors across brand strategy, identity and experience.

“All in all, it’s been a big year for us and I’m very happy to see our success captured in the results of our latest client survey, headlined by a Net Promoter Score of +74.”

The new appointments are effective immediately, and Curtis added: “I also see these promotions as a sound investment in the future of the business, as we challenge and inspire our people to continue to grow, as well as reward them for it.

“In my time, I’ve seen companies make the mistake of looking at their people’s performance in the rear-view mirror, by which time it’s too late. Our approach is part of a broader strategy to champion the strength of our people and our culture, with a focus on growth, learning and wellness.”

Since Curtis bought the company, it has launched new brands for the Asian Football Confederation, MyFavorito, Entertainment, as well as Guide Dogs Australia, New Zealand Natural Vocus, Orygen and more.


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