Dentsu Media promotes Sue Squillace as CEO, Gayle While joins as chief digital officer

Carat’s Sue Squillace has been promoted to CEO of Dentsu’s new division Dentsu Media Australia and New Zealand. Additionally, Gayle While who recently returned from a stint in England, has been appointed chief digital officer.

Squillace’s new role will see her continue to head up Carat, where she was previously CEO, but also look after the other businesses in the Dentsu Media portfolio. They include DentsuX, iProspect and SMG.

While has been hired to replace Patrick Darcy, who joined Dentsu in 2019 as chief data and technology officer, and recently departed for payment platform Beem It.

Sue Squillace’s remit expands as CEO of Dentsu Media

Dentsu said the changes are part of simplifying the business, and Dentsu ANZ CEO Angela Tangas added: “Now more than ever, we know our current and future clients want greater access to diverse capabilities, agile resourcing models, and improved effectiveness, to be their customer partner.

“The promotion of Sue and hiring of Gayle are important moves to further strengthen and diversify our media capability.

“Gayle’s strong digital leadership over the last twenty years, partnering with some of the UK and Australia’s leading organisations to deliver growth and behavioural change through customer driven strategies, will enhance our momentum.”

Squillace said: “I’m really looking forward to the opportunity to work across the Dentsu ANZ media portfolio and Gayle’s experience is exactly what we are looking for to lead the evolution of digital at Dentsu media.

“Her expertise across the entire consumer journey demonstrates our focus on delivering integrated solutions for our clients and it’s exciting to welcome Gayle to our team.”

Gayle While was most recently chief client officer at Hugo & Cat

While joins on 2 August after a recent stint as chief client officer at London’s Hugo & Cat, and prior to that she spent time as head of CRM, deputy CEO and then CEO at Clemenger BBDO Melbourne.

While commented: “I’m thrilled to have the opportunity to work with Sue and the talented Dentsu Media team to shape and grow digital solutions that will help drive our clients’ business growth.  I simply can’t wait to get started.”

At a global level, Dentsu also also promoted Jean Lin, global CEO of the Creative Services Line of Dentsu International to executive officer of the company, effective from 1 August. She will also continue to lead the Dentsu International Creative Services business in addition to her new broader role.

The changes to Dentsu’s leadership follows recent changes to the holding company’s CXM brands, while Merkle Australia becoming its lead and Isobar no longer existing as a standalone entity.

Instead, Dentsu folded the Isobar name into BWM Dentsu to create BWM Isobar, with staff from Isobar split between the new entity and Merkle Australia.

That followed significant consolidation of operations at the group in January which saw Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.


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