Gametech needs to address longstanding advertiser concerns to succeed, says iion CCO
iion’s new chief commercial officer, Yun Yip, has told Mumbrella that for the game advertising ecosystem to develop further, the long-standing concerns from advertisers such as brand safety, fraud, audience and measurability need to be addressed with education efforts.
The Australian-founded company has flagged its intention for rapid APAC expansion with the appointment of former Foxcatcher and MediaMath executive Yip, who will oversee both the demand generation and the marketing function of iion.
Yip
I’d prefer it if advertisers addressed tech and user’s concerns for once. It would appear, as always, that people have this whole deal backwards. Brands are a guest in users’ space. Users are not a guest in the Brands space. How many times does this need to be repeated?