Gaming, influencer and esports talent agency Click Management launches

Click Management, a talent agency for gamers, esports player and influencers has launched in Sydney.

Australian Gaming Talent Agency ‘Click Management’ Launches With A Combined Talent Roster Reaching 80+ Million Views Per Month

Click Management offers management and creative services to Australia’s largest gaming influencers and esports professionals

Elliott Watkins, owner of the highly successful YouTube channel MrMuselk has today announced joining forces with music industry and influencer talent management veterans Emma Barnes – owner and director of EJMGMT (Troye Sivan, SketchShe), and Business Manager Hugh Sanson – ex Generate (5 Seconds of Summer,  Flight Facilities, The Veronicas), to launch Click Management (Click), a multi-faceted gaming entertainment company based in Sydney, Australia.

Click offers full-service management solutions to Australia and New Zealand’s (ANZ’s) largest gaming and technology influencers, focusing on connecting them with relevant brands and products, to create bespoke marketing campaigns and content. Alongside sourcing branded content, Click will work with signed talent on building out their individual profiles, through organisation and consulting on merchandising, official branding, channel content and social media platforms, aiding in the growth of their online and offline presence.

Click’s starting talent roster of 8 gaming influencers launches with a combined viewership of  80+ million views per month and 10.8 million followers across all social platforms. The Click launch roster includes the top three biggest gaming creators in the region – MrMuselk, Lachlan and Prestige Clips, as well as ANZ’s most popular gaming live-streamer and most watched female gamer, Loserfruit.

Elliott Watkins, Director at Click says “As a creator, having management behind me has been a huge part of what has allowed me to succeed. I’m thrilled to be able to bring that same level of support to other talented Aussie gaming content creators to help them develop their personal brands and content.”

Further to traditional gaming influencer management, Click are rapidly creating a footprint in the esports industry, by offering tailor-made management solutions for esports professionals. This will include connecting brands to teams, tournaments and players to influence and drive effective results.

Emma Barnes, Director at Click say “It’s been incredible to see the development of the influencer marketing industry in Australia over recent years, with brands and platforms engaging with creators to build innovative content campaigns together. Gaming is one of the fastest growing forms of entertainment, with a rapid growth in the core audience. The evolution of esports has further blurred the lines between gaming and mainstream entertainment culture, and offers marketers a key opportunity to reach a sizeable, highly engaged audience.”

Alongside talent, Click’s in-house creative studio and production team will work to produce original, relevant gaming entertainment, both in collaboration with brands and as standalone series as well as pieces with talent.

From a company press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.