Garden care brand shows the ease of its products in ‘You oughta go Hortico’ campaign

Garden care brand Hortico has launched a new campaign with the tag line ‘You oughta go Hortico’.

The campaign, created by Mammal, contrasts the least convenient ways to go about gardening against the ease of using Hortico products.

In one of the new ads, a child is shown clumsily cutting the lawn with scissors. Hortico offers its Tough and Drought Hardy Lawn Seed as a better solution.

Mammal creative partner, Luke Chess, said: “We’re pretty pleased with this one. Hortico promises effective, no-fuss gardening solutions at affordable prices, and we think we’ve got the balance of tone, facts and fun just right. You can see this in the call to action end line we’ve developed for the ongoing campaign: ‘You oughta go Hortico’.”

Hortico marketing director, Paddy Bryans, said: “As a brand that’s been around for over 70 years, Hortico is an Australian gardening institution. We’re proud to continue the Hortico story through work that’s noticeable, memorable, and has the brand thoroughly baked-in.”

Mammal’s clients also include Audika, Breville, and Upside.


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