NewsLifeMedia’s Gardening Australia magazine is to be relaunched to bring it closer to the publication’s ABC1 namesake.
Publisher Nick Smith told Mumbrella the relaunch was a response to falling circulation and scheduled for April.
The gardening magazine dropped 14 per cent year on year in last week’s Audit Bureau of Circulation figures.
Gardening Australia’s figures dropped to 69,469 in the three months to December 2012 from 81,094 in the same period of 2011.
Smith said: “Gardening as a trend is a different beast now. It’s not just planting bulbs in the backyard, it’s the environment and the world around us.”
Smith said: “We have an ABC audience so we need to be telling them about the magazine.”
With a closer alignment with the show, the ABC presenters, including host Costa Georgiadis will be guest editors.
Previous editor Jennifer Stackhouse was made redundant in August. Claire Bradley, who was appointed editor of Inside Out in May, was made editor in chief across both titles.
Bradley said: “We’ve spent the last three months looking at an industry and pastime that is a changing space and a changing demographic. Costa has so much energy. We want to make sure our mag has the same new lease on life he gave the TV show. He brought a bigger picture take on gardening. His philosophy is that gardening is not just your back garden, it’s the bigger picture, what he calls the big garden, the environment.”