Garth Davis to direct new Tooheys Extra Dry spot
Garth Davis, the director behind the ‘ride’ spot for Coke’s Burn energy drink that won two Cannes Lions, is to direct a new ad for Tooheys Extra Dry.
The ad will be similar to ‘ride’ in its “epicness” and “technically challenging” nature, Davis told Mumbrella.
“Like much of my work, it won’t take the form of a traditional narrative,” he said.
The agency behind the ad is BMF.
Time for some poof (sorry proof) reading of media releases Tim.
Oh no, not another arty farty Tooheys Extra Dry ad that noone will understand
Great work from a great director.
Will it sell beer?
Thanks for spotting Anonymous. Now corrected. This story did not come from a press release – my bad entirely.
Cheers,
Robin – Mumbrella
Yes. Out with that damned traditional narrative. Beginnings and Ends are so gauche.