Gatorade launches G Active water in new campaign
Gatorade has launched its new electrolyte water G Active with a new campaign asking audiences ‘what if your water was as active as you?’.
Created by TBWA, the four television spots feature a man made by G Active water doing box jumps, running and kick boxing.
Highlighting its three flavours of lemon, berry and orang, the campaign is set to roll out across TV with one 30 second and three 15 second ads.
Sister agency Eleven PR also contributed to the campaign by launching a ‘fitness hotspot’ last weekend.
The fitness hotspot was located on Sydney Harbour as a fitness pop-up area where participants had to pledge to get fit in order to enter.
Jamie Bruce, marketing manager at Gatorade, said in a statement: “We wanted to establish G Active as the smart hydration choice for busy lifestyles. This campaign was designed to get Aussies active and thinking about their fitness in a new way.”
Nitsa Lotus, managing director at TBWA Sydney, said of the Sydney Harbour activation: “The launch of this campaign celebrates active lives with a unique chance to workout on a location like no other, on Sydney Harbour with some of Aussies favourite fitness experts. It came with a catch – participants had to earn their place with exercise.”
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Still 99% of the population don’t need anything other than water and in Australia that comes out of a tap in a pretty good form. Another food company contributing zero to the health of the nation.
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May I suggest a new type of water.
Possibly distribute through pharmacies/ supermarkets/ health shops nationally.
Name suggestion; FLUSH !
A active water that not only refreshes but flushes toxins and after effects of post medical /Anti-Biotics and restores the bodies anti-bodies.
Just a thought.
Leo Aron
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