GAYTMs grabs Grand Prix for ‘pure outdoor’ at Cannes



The ANZ GAYTM campaign by Whybin\TBWA Melbourne has grabbed the Grand Prix in the Outdoor category of Cannes, being described as a “pure outdoor” campaign by jury president Jose Sokoloff.

Outdoor is one of the most competitive and wide-ranging categories in Cannes taking in a range of ambient and non-traditional campaigns such as a book which the pages act as a water filter.

Jose Sokoloff, president of the jury and head of Lowe’s global creative council said: “This one we chose because it’s important, its brave, because it’s not necessarily very large but it became very large, and it was pure outdoor.”

It was one of seven Australian winners, including Silver for thee executions by DDB Sydney for Big Mac Creations for McDonald’s, and bronzes for Bonds Boobs by ClemengerBBDO Melbourne, the Coke Rainbow billboard by Ogilvy & Mather,  Saatchi & Saatchi Sydney for Panasonic, and and two bronzes for WWF work by Leo Burnett Sydney,

When asked what each ATM was made from Fallon’s chief creative officer quipped: “Each one was assembled as lovingly and gaily as a parade float.”

Sokoloff also pointed to the vandalism of two ATMs adding: “That makes the statement of the bank much stronger.”

Alex Hayes in Cannes



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