GAYTMs win is a boost in fight against conservatism says DDB’s Darren Spiller

The Grand Prix win for ANZ’s GAYTMs campaign in the Outdoor category can help change the “conservative banking culture” in Australia and set examples for corporations around the world according to Darren Spiller.

The Australian representative on the jury, who is executive creative director of DDB Melbourne, said the campaign had united the jury with its message, and the fact the brand “lived and breathed” the execution of it was the difference.

“They lived the thing, it wasn’t something they put out and stepped back from, the things that were printed out had the same message on them, and then instead of taking the money from an audience that were going to go there then they donated it and they lived that dream.

“That’s what it was about. They walked the walk.”