Geedup Clothing launches new campaign featuring Aussie UFC fighter

January 11, 2024 3:46

Ahead of its new collection dropping next week, streetwear brand Geedup Clothing has launched a new campaign, ‘Proud To Be A Problem’, featuring Australian mixed martial art and UFC fighter, Tyson Pedro.

Shot in Sydney’s Inner West, the campaign pays homage to Pedro’s roots and his athletic journey, featuring some of his early training rituals with his father.

The partnership champions the stories of two underdogs – Geedup and Pedro – to their respective global success today.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Campaign Geedup Geedup Clothing Jake Paco Tyson Pedro

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Geedup Clothing launches new campaign featuring Aussie UFC fighter

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