General Pants celebrates Christmas with discounts and twerking GIFts

General PantsGeneral Pants Co. have kicked off a Christmas digital campaign that allows consumers to create customised .GIFs to receive a 20 per cent discount on their next purchase.

To create a custom .GIF, users visit and upload a photo and chose a theme from a list of four choices including the wrecking ball, aerobics, the twerk or 90s house party.

The GIF can be shared with up to five friends who are also eligible to receive a 20 per cent discount.

Since the campaign’s launch yesterday a number of celebrities have gotten involved including 2012’s X Factor winner Samantha Jade and Big Brother 2013 winner Tim Dormer.

General Pants have been promoting the campaign by producing GIFs for celebrities and various publications, including Mumbrella which you can view here.

The campaign runs until December 31.


  • General Pants Co Creative
  • The Precinct Video Production
  • Big Tent Entertainment Digital Production

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