General Pants’ nude campaign branded ‘disgusting advertising ploy’

A new social campaign by General Pants and Co to launch its new store on Sydney’s George Street has been blasted by Facebook users, with one describing it as a “disgusting advertising ploy.”

The fashion retailer’s online ad shows naked men and women along George Street skateboarding, playing the guitar, drinking a coffee and running into the new store to find clothes.

General Pants and Co have censored out the models’ private body parts.

One scene shows business men watching on as a naked women drinks her coffee and sends a text from her phone.

While another scene shows a man skateboarding past a business firm giving business men the ‘shakas’ sign.

General Pants and Co customers took to Facebook to express their opinions on the new ad.

One customer said: “You’ve just lost 4 customers and anyone else who asks me where to buy jeans I’ll be telling about your disgusting advertising ploys. How disappointing when you have great products- but I’m not giving you my money when you go so low with objectifying women in your ads. I’m truely disgusted!”

A picture posted to Facebook of General Pants and Co advertising in the city

“I’m genuinely curious: what does a naked, faceless woman’s body have to do with your store and its apparel? What goods are you advertising and what was your goal when coming up with this advertising campaign?” Another woman said.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.