Experiential marketing company George P. Johnson has opened an office in Melbourne, adding to its presence in Sydney.
Among the initial staff at GPJ Melbourne are producers Caleb Bush and Andrew Chen and creative director Michael Reid.
Julie Henrys will run the office as general manager.
Brad Larkham, GM of George P. Johnson Australia, said: “We opened the Melbourne office not only to support our client base, but to support our aggressive growth plans. Melbourne is a major market and we want to ensure we are able to have one on one conversations with those that matter”.
Larkham added that he hopes to win two Melbourne-based clients within the first 12 months of launch.
The office will be located at 4/175 Lord Street in Richmond.