German power cleaner brand targets ‘house-proud backyard kings’
Helskini has created a father’s day-themed campaign for German power cleaner brand Kärcher.
http://youtu.be/tZf1Mr9F_jw
Running in support of the TV ad is an online competition to win ‘the ultimate father’s day present’ as well as print and digital executions, and a presence on Twitter.
“The campaign is aimed at house-proud backyard kings: BBQ masters and DIY Dads, and their families in the immediate lead-up to both Fathers Day and traditional spring clean season,” explained John Hillier, creative director at Helsinki.
Credits:
- Client Kärcher
- Agency Helsinki
- Creative: John Hillier, Julian Penwright
- Account director: Jayne Bailey
- Production: Scene On
cute ad and a bloody good product. well done.
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The competition started August 1st, closes in 4 days.
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