General Motors-owned marque Opel has launched a campaign to promote its entry into Australia as a standalone brand.
The campaign, created by M&C Saatchi, celebrates the carmaker’s Germanness with the tagline, ‘Guten Tag Australien’.
The campaign refers to Opel’s Astra model, which was previously sold under the Holden brand.
The campaign also includes a Facebook app called the Opel Advent Garage, which gives consumers the chance to win a new Open Astra or Corsa, and reveals pieces of content about Germany and Opel each day of September.
Opel carries the slogan ‘Wir leben Autos.’