Germany’s Opel says ‘Guten Tag Australien’

General Motors-owned marque Opel has launched a campaign to promote its entry into Australia as a standalone brand.

The campaign, created by M&C Saatchi, celebrates the carmaker’s Germanness with the tagline, ‘Guten Tag Australien’.

The campaign refers to Opel’s Astra model, which was previously sold under the Holden brand.

The campaign also includes a Facebook app called the Opel Advent Garage, which gives consumers the chance to win a new Open Astra or Corsa, and reveals pieces of content about Germany and Opel each day of September.

Opel carries the slogan ‘Wir leben Autos.’


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