GetUp claims Nine is refusing to play its ad attacking Woolworths over pokie machines

Campaign group GetUp has accused the Nine Network of putting “profits over the health and safety of Australian families” after refusing to air its latest ad targeting supermarket giant Woolworths’ pokie machine ownership.

The group has been crowd-funding to get the ad, which pastiches Woolies Christmas campaign using families to show the impact poker machine addiction can have on people, shown on TV.

https://www.youtube.com/watch?v=maH1ELpwSHU

However the group is claiming Nine is refusing to play the ad and has cited its commercial relationship with Woolies, which is one of the country’s largest advertisers, as the reason.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.