Getup co-founder returns to Sydney to launch local agency office

Jeremy Heimans, co-founder of the GetUp movement, is to open a Sydney branch of his social change agency, Purpose.

Visiting Sydney ahead of the office’s launch to speak at the Sydney Writers Festival this week, Heimans told Mumbrella the motivations behind his agency go beyond simple marketing messages, saying: “It’s not about selling people shampoo for the sake of selling shampoo.”