Seven’s MKR leads Thursday with 800,000 more viewers than Ten’s Show Me The Movie

Seven managed a comfortable Thursday night win with My Kitchen Rules capturing a metro audience of 1.185m.

The show, which runs at 7:30pm against Nine’s NRL and Ten’s Show Me The Movie on Thursdays, was well ahead of the new show starring Rove McManus. Show Me The Movie pulled in just 362,000 metro viewers, while Nine’s NRL match coverage – which runs in Brisbane and Sydney only – achieved 395,000 metro viewers.

According to OzTAM’s overnight preliminary ratings, the disparity between MKR and Show Me The Movie’s audience was 823,000. Show Me The Movie premiered in March, with 545,000 metro viewers.

MKR topped the key advertising demographics, 16-39s, 18-49s and 25-54s. It is expected to wrap up this weekend.

Ten’s most watched program for the evening was The Project’s 7pm segment, with 501,000 metro viewers.

Seven’s reality cooking show, coupled with Seven News’ metro audience of 968,000, boosted the channel’s total share to 25.2%. Nine’s news offering also delivered sizeable audience – with 916,000 metro viewers at 6pm. The result, combined with the 403,000 metro viewers for Nine’s The Footy Show, grew the channel’s share to 20%.

Ten’s share was 9.6%, which was 0.1 percentage points ahead of the ABC for the evening. ABC’s most watched show was the news bulletin, with 717,000 metro viewers, followed by ABC 7:30, with 535,000.

SBS’ share was 5.5%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.