GH Mumm celebrates ‘Bold Beginnings’ with chef Josh Niland
Australian seafood chef, Josh Niland, has fronted a campaign for champagne brand, GH Mumm, that aims to reflect the ‘pioneering spirit’ of the brand.
The campaign launches brand platform ‘To Bold Beginnings’ which is based on the insight that Australians are ‘just as likely to raise a glass to ambition as we are to achievement’.
It is the first work from Emotive after joining Pernod Ricard’s creative roster in October.
