Pernod Ricard’s agency shakeup spreads to creative with appointment of Emotive

Continuing its agency shakeup this year, Pernod Ricard has added Emotive to its roster, handing it creative and strategic duties for The Glenlivet, G.H. Mumm and St Hugo wine.

Pernod Ricard kicked off the year by appointing Initiative to its media account. Since then four PR agencies have been added to the roster.

Liquid Ideas was engaged to act as a specialist media office for Pernod Ricard’s brands, including Jacob’s Creek, St Hugo and Church Road. The Mint Partners joined the roster in August to work on consumer and lifestyle PR for the business’ wine and spirits. A week later, it was announced that One Daydream would be working on a project basis for PR and digital campaigns, and, most recently, Electric Collective was hired to work across Pernod Ricard’s portfolios of spirits, wine and champagne.

Emotive is the latest agency to join Pernod Ricard’s roster