GI Cancer Institute relaunches website

Gutsy Challenge new layout

The GI Cancer Institute has relaunched its Gutsy Challenge website.

The portal is designed to encourage school children to eat healthily, with information for students, teachers and parents.

Andrew Whittle, client services director of creative agency, Dynamix told Mumbrella: “The brief from the GI Cancer Institute was to re-design the Gutsy Challenge portion of the website, make it more appealing to both kids and parents.”

Digital development was by Pivot Digital.

Dynamix will follow up the Gutsy Challenge with a Gastro-Intestinal website targeting adults for mid-March and following that, the Australian Gastro-Intestinal Trials Group, which will be a resource for industry, for the third week of March.

Old layout

The agency will be working with the GI Cancer Institute, which is part of the Sydney University, to carry the look and feel across other media in the future.

Art Direction – Lloyd Shiers
Copy – Ken Buchan
Digital Development – Pivot Digital
Account Management – Joe Payne
Client – Jacinta Walpole


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