Giants named multicultural marketing champions

The GWS GIANTS Football Club has been named as winner of the Big Business Award at the Australian Multicultural Marketing Awards, conducted by Multicultural NSW, for their success in selling the Australian game to migrant communities.

“The AFL and Greater Western Sydney GIANTS have a strong commitment to diversity and raising awareness of the game in multicultural communities,” said GWS GIANTS CEO, David Matthews.

The Minister for Citizenship and Communities, The Hon Victor Dominello, announced the award last night at a gala reception at the Sydney Opera House.

“The Giants accepted the challenge of launching a new football team for a strictly established Aussie code in an area of high concentration of new Australians. What they achieved has turned that potential disadvantage into a super-success story.

“The Multicultural Round of the AFL played at Sydney Olympic Park on July 19th, which was dedicated to acknowledging and celebrating cultural diversity, was a full-on multicultural carnival, topped off with a formal citizenship ceremony for 54 new Australian Citizens on the field at half-time. In a thoughtful welcoming gesture the new citizens were presented with membership of the football club.

“I congratulate the Giants on their achievement in raising the bar on multicultural practice, diversity, harmony and inclusion in Western Sydney.

Meanwhile the Chinese Precinct of Commerce was named winner of the Communities Category of the Awards for a campaign to motivate and enthuse members of the Chinese Australian community to embrace celebrations for the Anzac Centenary in 2015.

The Fifth Bankstown Islamic Charity Projects Association(ICPA) Scout Group was chosen from 18 other AMMA finalists to take out the SBS People’s Choice. The Scout group promotes social cohesion through education activities and services to the young Muslim community.

“Multicultural NSW has grabbed this awards program and taken it higher and further, under a new banner of the Australian Multicultural Marketing Awards, capping-off a wonderful year of reform and renewal for the Agency,” the Minister said.

The CEO of Multicultural NSW, Mr Harman said: “We are delighted with the response to the new format adopted for this year’s Awards, now in their 25^th year. Since culturally diverse is who we are as Australians, messaging and programs that speak to all the people of Australia are essential elements of any marketing campaign.”

The winners of this year’s AMMAs are:

Business Innovation

eTranslate – Employing an App to Measure the Mood of our Cultural Communities

Big Business

GWS Giants Football Club – Many Cultures Game, Multicultural Round

Small Business

Elegant Swallow Pty Ltd – Employing Cultural Foods as a Marketing Tool

Public Sector

Auburn City Council – Refugee Camp In My Neighbourhood

Communication

Cultural Perspectives – Digital Switchover Campaign

Arts and Culture

4A Centre for Contemporary Asian Art – Vertical Villages

Communities

Chinese Precinct Chamber of Commerce – Chinese Community Celebrating the ANZAC Centenary

Youth

Cultural Infusion – Cultural Harmony and Inclusion Education Programs

Islamic Charity Projects Association – 5^th Bankstown Scout Group (Certificate of Encouragement)

Education

TAFE NSW: Hunter TAFE – Beyond ESOL: A Vocational Pathways Approach (Certificate of Encouragement)

SBS People’s Choice Award

Islamic Charity Projects Association – 5^th Bankstown Scout Group

The AMMAs are supported by strategic partners SBS, Sydney Opera House and the Sofitel Sydney Wentworth.

For further information and nominations please visit AMMA.

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Comments: 1

Duncan 26 Nov 14

I’m sure the 5 people who turn up to their home games are thrilled.

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