Gillette takes naming rights for this summer’s One Day and T20 international cricket
Cricket Australia has announced Gillette has naming rights for this summer’s international one day and T20 cricket matches, the two organisations announced today.
Gillette announces two-year sponsorship with Cricket Australia bringing Australians closer to the game than ever before
Today marks a momentous day for Procter & Gamble (P&G) with market leading brand, Gillette, thrilled to announce a two-year sponsorship commitment with Cricket Australia. The partnership will see Gillette become an official naming partner of Cricket Australia, as well as the naming rights partner for the Gillette One Day International Series and Gillette T20 International Series within Australia.
The announcement was celebrated at the Sydney Cricket Ground with a group of young families and the next generation of Australian cricket fans taking the field, to get closer to cricket than ever before with Australian cricket captain Steve Smith, Pat Cummins and Mitchell Starc.
Magesvaran Suranjan, President P&G Asia Pacific, who joined the announcement at the Sydney Cricket Ground, said: “This significant sponsorship announcement sees Gillette continue to pay homage to its rich sport heritage. Globally, the brand has aligned with some of the most prominent and respected athletes and sports leagues in the world. Cricket is part of the brand’s DNA, with Gillette having been the first brand globally to sponsor limited overs cricket with the “Gillette Cup” in the UK in 1964, a forerunner to the One Day International and T20 formats we see today,” said Mr Suranjan.
P&G Vice President Australia and New Zealand, Antoine Brun outlined that through this sponsorship the Gillette brand promises to bring Australians closer to cricket than ever before. “Today, we are cementing our commitment to connect with Australian consumers through one of the nation’s favourite sports. Through this new partnership with Cricket Australia, Gillette will be providing opportunities to cricket fans that have never been imagined before,” explained Mr Brun.
This summer Gillette will offer cricket fans the opportunity to get closer to the game through Gillette Boundary Seating – the best seats in the house during the entire summer cricket season, literally located on the inside boundary of all major stadiums in Australia1. The brand will also run special promotions and ticket giveaways with retail partners giving access to sold out events, including exclusive access to the Gillette Dressing Room, a full hospitality experience located directly beneath the scoreboard at the SCG.
Cricket Australia confirmed the move to appoint a naming rights sponsor across both short format series is part of Cricket Australia’s restructure of its commercial partnership model. James Sutherland, CEO Cricket Australia, said: “We are pleased to welcome Gillette on board as a partner of Cricket Australia as we head into what we expect to be a massive summer of cricket.
“Gillette is a well-known brand, with close associations to leading sports around the world and we are looking forward to working with them over the course of the next two years to help them to achieve their objectives and to further promote our international short format series.
“This announcement also demonstrates Cricket Australia’s commitment to driving investment in the game to ensure the sport’s long-term health and reinforces the value of sponsorship in cricket.”
The Gillette Cricket Australia sponsorship will activate immediately.
From a joint press release from Gillette and Cricket Australia
