GIO ad campaign focuses on ‘details’
GIO has launched its first major ad campaign since appointing Leo Burnett to the account in May, led by the brand proposition ‘We Cover Details’.
Michael Cook, executive manager, GIO marketing said the animated ads which uses poetic language, aims to capture “the mindset of our customers and our approach to insurance”.
Leo Burnett executive creative director, Andy Dilallo added: “To give GIO a unique, identifiable presence in a cluttered product category, we have created a world of charming, meticulous-natured animated characters.”
Swedish animators Against All Odds also worked in collaboration with Melbourne-based production company XYZ Studios to create the new visual style.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Cute-ish ad – but where’s the extension of the proposition onto the website?
http://www.gio.com.au
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Does there always need to be one?
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Clinton, you are a tool!
It’s people like you who necessitates saturating ads with disclaimers. Get a life and google web addresses like everyone else in the world.
Great ad, top level animation and oh, make the logo 10% bigger for Clinton!
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So you see children, it is possible to make an ad for a large financial services company that is enaging, relevant and with a singular brand proposition.
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Adjusting the GIO logo on the mantlepiece is a bit twee! Was that part of a client request to feature the logo somewhere. The online campaign with over the page executions of the guy with his metal detector is just plain annoying!
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I like it. Gives me peace of mind that I’m not going to miss out / get stung for a clause in the small print. I hope they deliver on that…
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Is the TVC voiced by David Wenham? Sounds a lot like him…
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Hmm as art it seems ok, but as a selling tool I think it is highyl forgettable, might appeal to the 4 to 12 yr old demographic
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I was just commenting the other day on how creepy this ad is…is that just me?
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What are those crows saying????
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@Anonymous
What if
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I think the animation is amazing, more then solid effort. Hats off.
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GIO cant hide their image with animated characters
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Just have to say I F%$%@%ing this pathetic ad, I either have to block my ears or change stations, the massive noses on the “guy’s” but those F%#$ “crows” such a bloody annoying noise.
HATE HATE HATE it
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Project GIO – Meticulous/Safety Net
Agency Leo Burnett, Sydney
Production company againstallodds/XYZ Melbourne
3D and post services Milford
Executive producer (XYZ) Hamish McDonald
Executive producer (againstallodds) Josh Thorne
Director againstallodds
Creative directors Derek Picken/Niklas Rissler
Producer Josh Thorne
Production coordinator Rima Kassar
Post Producer Johan Gustavsson
VFX Supervisor John Roxenhed
Animation Supervisor Jonas Moberg
Project Manager Martin Widö
Look Development Daniel Holmgren
3d Artists
Lead Robert Krupa
Dan Faxe
Jonas Laurell
Hannes Drossel
Stefan Lagerstam
Sebastian Ekman
Gustav Tell
Daniel Bystedt
Veronica Skogberg
Kristian Mårtensson
Animators
Lead Tommie Löfkvist
Jonas Forsman
Laurent Clermont
Calle Halldin
Kristian Rydberg
Tim Van Hussen
2d Artists Fredrik Pihl
Sophie Ljunggren
John Wallin
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