Girlfriend revamps its Model Search for 2020 with a new headline sponsor

Youth magazine Girlfriend is bringing back its Model Search with a new look in 2020 and a new headline sponsor – Tanned.

The announcement:

Girlfriend’s <Role> Model Search returns, brought to you by TANNED

Inclusive self-tanning brand TANNED is the headline sponsor for the competition which has previously unearthed stars including Ruby Rose, Samantha Harris and Abbey Lee Kershaw.

Girlfriend’s long-running model search is set to return in 2020 with a refreshed format and an all new sponsor.

Sunless self-tanning brand TANNED has signed on as the headline sponsor for the Girlfriend <Role> Model Search which is seeking the next inspiring voice of Generation Z. With the help of TANNED, the <Role> Model Search will provide a platform to inspire and encourage young people in an inclusive, positive and fun way.

Girlfriend Editor Stacey Hicks said: “For three decades, Girlfriend Model Search has unearthed big-name talent such as Ruby Rose, Samantha Harris and Abbey Lee Kershaw – launching them into stardom. This year we’ve completely reimagined the format and we’re looking for someone who wants to use their voice to inspire, lead and campaign for causes they’re passionate about.”

In 2020, entrants will be vying for the chance to be one of the top five finalists who will be flown to Sydney to attend a once-in-a-lifetime Masterclass hosted by top influencers and personalities including TANNED ambassadors, Natalie Roser and Kris Smith.

TANNED CEO Christine Parkes said: “We are very proud to be partnering with the Girlfriend <Role> Model Search and helping to spread a positive message about self-empowerment and self-confidence. This is strongly aligned with our values at TANNED and our belief in equality, inclusion and, of course, the critical health message of safe sunless tanning.”

The ultimate winner will be awarded a 12-month contract with Chic Model Management, an all-expenses paid trip to New York to meet with world-renowned model agency NEXT Model Management, feature in two fashion spreads for Girlfriend magazine and become Girlfriend’s guest vlogger or writer for the year.

For the first time, the selection process will be entirely digital kicking off with a national call- out for participants to enter. Entrants will make their submissions via the <Role> Model Search hub on Girlfriend.com.au.

The winner will be revealed in a flip cover in Girlfriend’s Winter issue, on sale May 2, and celebrated across Girlfriend’s total audience footprint of 2.6m.

Source: Girlfriend media release


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