Girls check out guys at boot camp in Libra ad
"I love boot camp"
Clemenger BBDO Melbourne has launched a new TV ad for sanitary towel brand Libra.
The ad, which follows two girls who go to watch a gathering of men training, aims to show ‘the freedom that can be enjoyed with a pad that’s designed to fit, no matter what you do,’ according to a press release.
Credits:
Executive Creative Director: Ant Keogh
Creative Director: Jim Ingram
Creative Director: Ben Couzens
Senior Copywriter: Nick Kelly
Senior Art Director: Nic Buckingham
Agency TV Producer: Cindy Merlin
Group Account Director: Jenn Chin
Senior Account Director: Louise McLaughlan
Account Manager: Berlin Abraham
Strategy Planner: Heather Lewis
Director: Fiona McGee
Production Company: Goodoil Films
Producer: Claire Richards
Offline Editor: Johanna Scott (The Butchery)
Online Editor: Eugene Richards (The Refinery)
Sound: Paul Le Couteur (Flagstaff Studios)
This gives me cramps.
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Thanks for posting, but maybe don’t give the idea away before we get a chance to watch it?
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This is disgusting. How dare they insinuate men rub their crotch during boot camp.
I will be writing a letter to the Ad Standards board immediately.
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Good ad
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This is precisely why we need more female creatives.
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Does this mean we now see an advert where men check out women in the exact same way, and not have a flurry of complaints about the ad being sexist, treating women like objects etc? #equality
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I saw this last night, turned to my girlfriend and said, if that was two blokes oggling a girl there’d be loads of complaints.
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nobody market womens products like a bunch of men
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This is probably the first lady product ad i have seen that i actually thought was funny!
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This ad took 10 agency people to put together… really? It’s no wonder agencies are bleeding these days.
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This ad has ‘Made by Guys’ all over it. All it’s missing is a pillow fight.
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Stop complaining; it’s funny. Stop being so politically correct and laugh at the ad and move on! Uptight asses!
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Shattering category conventions with the strategy:
“The freedom that can be enjoyed with a pad that’s designed to fit, no matter what you do”
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Good Ad. If you could all have done better, strange they didn’t hunt you down to write and produce it yourself.
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zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz tell me something new
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Nice one Therese on brand & very clear message. Still wonder if chicks connect with the brand via the reverse 2.5 men gag.
At least no drag queens this time.
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With a bit of cheeky dialogue added, isn’t this the same ad coke (diet coke?) made years (decades?) back where the office women ogle (was it a?) window-cleaner hunk…
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