Glaceau targets health conscious women with ‘Superfruity vavavoom’ drink

Coca-Cola is targeting ‘health-conscious females aged 30 and above’ by creating a new fruit water drink which it promises will have ‘Superfruity vavavoom’.

The Glaceau Fruitdropwater has been created for the Australian market, and is being launched with an outdoor ad campaign showcasing the range.


Gloria Young, brand manager for Glaceau, said: “Glaceau fruitdropwater is an exciting new product specifically designed for an Australian audience.

“Research tells us that female water drinkers look for refreshing alternatives when it comes to their drinking repertoire and we have found ‘low kilojoule’ products resonate well with this audience,” she said.

“Glaceau fruitdropwater was designed with this in mind and we are confident it will be well received with the aim of driving category growth.”



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