Glaceau targets health conscious women with ‘Superfruity vavavoom’ drink
Coca-Cola is targeting ‘health-conscious females aged 30 and above’ by creating a new fruit water drink which it promises will have ‘Superfruity vavavoom’.
The Glaceau Fruitdropwater has been created for the Australian market, and is being launched with an outdoor ad campaign showcasing the range.
Gloria Young, brand manager for Glaceau, said: “Glaceau fruitdropwater is an exciting new product specifically designed for an Australian audience.
