WPP launches new content agency headed by former Ensemble boss Justin Ricketts

Miranda Ward

September 27, 2016 11:20

WPP has launched production agency Agile Content Productions, designed to take on IPG Mediabrands’ Ensemble, and tapping the founder of that agency, Justin Ricketts, to lead the new business.

Justin Ricketts named CEO of Agile Content Productions

Ricketts, who founded Ensemble in 2010 and was CEO for six years, finished up at the business in March this year following a restructure by IPG Mediabrands boss, Danny Bass, which saw him bring in MCN’s Melissa Fein as CEO.

WPP AUNZ group business director Rob Currie said the company saw a huge opportunity in the content space and that Ricketts would be joined by managing director Grant Anderson, another former employee of Ensemble.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.