Gladiators, ready! Anamorphic billboard campaign, ready!
The much-awaited return of Gladiators tonight on Ten has been preluded by a series of premium 3D anamorphic billboards in key places across the east coast.
Paramount Australia’s design and marketing divisions teamed up with VFX and post production studio, Cutting Edge for the eye-catching displays – marking the first time a commercial free-to-air program has utilised such technology.
The billboards are placed at Bourke St in Melbourne, Macquarie Centre in Sydney, Queen St Mall in Brisbane, and Yagan Square in Perth.
