Radio ratings: Melbourne – Classic Rock and Melbourne Talk Radio still struggling
DMG’s new station Classic Rock has gone backwards in Melbourne with a 3.2% share compared to the previous 3.4% while Melbourne Talk Radio failed to improve on its dismal 1.1% share in the latest set of radio ratings.
The most improved performance in the Melbourne market came from ARN’s Mix 101.1, according to the Nielsen data. The station upped its share by 0.9%.
Meanwhile, Austereo’s Triple M breakfast show with Eddie McGuire continued to build, up from a 6.8% share to 7.1%.
Austereo boss Guy Dobson told Mumbrella: ‘We just stoked with how Eddie is going.”
The top rating music breakfast show was Fox FM’s Matt & Jo show with a 10% share.
In afternoons, the Today Network’s national drivetime show from Hamish & Andy, which ends next month, took Fox FM above 20%, up from 19.4% to 20.7%.
Melbourne weekly radio share:
- 3AW: 14.2% -0.4
- ABC774: 12.6% -0.6
- FOXFM: 12.0 % +0.5
- MAGIC: 7.4% +0.6
- GOLD: 7.3% -0.5
- NOVA 100: 6.7% -0.1
- 3MMM: 6.6% 0.0
- MIX101.1: 5.8% +0.9
- SEN: 4.8% -0.6
- Classic Rock: 3.2% -0.2
- 3RN: 3.2 % +0.6
- 3JJJ: 3.1% -0.3
- ABCFM: 2.7% -0.2
- NEWSR: 1.7 % +0.2
- MTR 1377: 1.1% 0.0
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
ARN
austereo
Classic Rock
DMG
Eddie McGuire
Guy Dobson
Melbourne Talk Radio
Mix 101.1
Nielsen
Steve Price is such a Steve Price.
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The question is, what will they replace MTR with when it finally gets the chop? Back to the golden oldies?
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am glad MTR changed spricey’s angry man promo photo to one of him actually smiling or is that of ‘him’ gritting his teeth? Hard to tell.
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I would like the surveyor to demonstrate that their listening sample is without bias.
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Please bring back MTR 1377 I love that station it’s got great talkback on it 24 hours day and night instead of listening to 3aw 693 I do not like that station at all so please bring it back and soon I will listen in again all the time Day and night so please do I really want you to soon
Kind regards Mr Jon white
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