Glenfiddich issues a challenge to whiskey drinkers with ‘Where Next?’ campaign

Award-winning single malt scotch whiskey maker Glenfiddich has launched its new global campaign, reimagining the brand’s Stag icon as a symbol of the uncertain and challenging journey of growth.

Introducing the new brand idea of ‘Where Next?’ the new campaign was created by London-based agency Space, with a film and accompanying social, digital, OOH and print.

Glenfiddich ‘Where Next?’ Campaign