Global body for agencies launches with support of the ACA

April 27, 2021 11:00

A new global industry body for agencies has launched, promising to “champion the value that the creative agency sector delivers to clients”.

VoxComm has formed with 36 national trade associations as members, including the Advertising Council of Australia (ACA), and is lead by president Tamara Daltroff who is the director general of the EACA in Europe.

“We believe that agencies and the commercial creativity they deliver are turbo boosters for growth. Businesses that are looking for top-line growth neglect the creative multiplier at their peril, and agency experience of working across categories gives them a clear, objective view on the future and the big picture and can identify new business opportunities for their clients,” Daltroff said.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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