Global leaders from Twitter, Microsoft and Initiative revealed for Mumbrella360, along with pilot who saved an A380

Initiative global CEO Mat Baxter will return to the stage at Mumbrella360 in Sydney for the first time since taking a global role at IPG Mediabrands.

Baxter will return to Australia to lift the lid on pitch abuse

Baxter, who’s last post in Australia was as CEO of UM, will rip the covers off the growing abuse of the pitch.

Hear some of the real life stories of how clients and consultants, whilst publicly focusing on transparency and ‘fair play’, abuse the pitch process to create even more opaque and unreasonable business practices.

Mumbrella360 will take place at the Hilton Hotel in Sydney from June 4-6 with a limited number of super earlybird tickets on sale now.

One of Australia’s most well-known pilots, Captain Richard De Crespigny, will also speak at Mumbrella360, revealing how to handle the most severe crisis situations.

Captain De Crespigny successfully landed a crippled Qantas A380 with over 400 people on board in 2010

Captain De Crespigny shot to fame on November 4, 2010, when the Qantas A380 he was captaining for flight QF32 lost an engine over Indonesia.

Of the aircraft’s 22 different systems, 21 were damaged. In all, 650 wires and network cables were severed. Less than 50% of the electrics and hydraulics were operational.

De Crespigny landed flight QF32 back at Singapore’s Changi Airport with 21 of 22 systems damaged

Despite the pressure of the situation, including the fact that there were 440 passengers and 29 crew on the double-decker aircraft, Captain De Crespigny and his team managed to safely land the crippled aircraft back at Singapore’s Changi Airport, making headlines around the world.

In his presentation, he will reveal the inner workings of handling a crisis, sharing the insights and techniques he has built up over decades in aviation.

Microsoft’s head of multicultural and inclusive marketing, MJ DePalma, will also join the speaker lineup, delving into diversity, inclusion, and how to turn it into a strategy that doesn’t just sound good, but actually leads to business growth for your brand or agency.

Microsoft’s DePalma is globally renowned for her insights on inclusivity and diversity

DePalma, who will fly in from Microsoft’s Redmond, Washington headquarters, will explain how devising and executing a real strategy for diversity and inclusion can drive industry-leading innovation in products, services, and your go-to-market strategy.

Twitter’s VP and global head of partnerships, Los Angeles-based Kay Madati, will also speak at Mumbrella360 about keeping up with consumers in a significantly shifting media landscape.

Twitter’s Madati will share news ways for media to keep up with consumers

Madati will share the fresh ways rights owners and advertisers can adapt across global markets and will be joined on stage by key Australian brands to discuss trends and real-world experiences.

Mumbrella360 is again inviting the industry to participate in the event by submitting session ideas and speakers. Submissions to join the growing list of key international and Australian speakers already confirmed are open now via the Mumbrella360 website.

Submitting an idea is as simple as providing a brief outline of the session with the speakers involved. Submissions close on January 30, 2019. For enquiries, contact head of event content, Damian Francis, on

This year saw 2,444 delegates attend Mumbrella360

Successful submissions will join a rapidly expanding list of some of the biggest names in media and marketing both globally and locally including FCB Ulka’s Swati Bhattacharya from New Delhi, Dollar Shave Club’s Matt Knapp from Los Angeles, 86 400’s Anthony Thomson from London, and Australian CMOs including Samsung’s Josh Grace and Kraft Heinz’s Shalabh Atray.

Limited super early bird tickets are available now via the Mumbrella360 website.


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