Global leaders from Twitter, Microsoft and Initiative revealed for Mumbrella360, along with pilot who saved an A380

Initiative global CEO Mat Baxter will return to the stage at Mumbrella360 in Sydney for the first time since taking a global role at IPG Mediabrands.

Baxter will return to Australia to lift the lid on pitch abuse

Baxter, who’s last post in Australia was as CEO of UM, will rip the covers off the growing abuse of the pitch.

Hear some of the real life stories of how clients and consultants, whilst publicly focusing on transparency and ‘fair play’, abuse the pitch process to create even more opaque and unreasonable business practices.