Global theatre pioneer and Aussie music industry icon headline Mumbrella Entertainment Marketing Summit

Respected global theatre producer David Ian and legendary music industry pioneer Michael Chugg are two of the headline speakers confirmed for the Mumbrella Entertainment Summit.

Other sessions unveiled today include a look at the marketing opportunities in and around the $3 billion Australian videogame industry, a session investigating how brands are using Facebook Live and a panel delving into the latest in the world of podcasts.

As one of the headline speakers, David Ian, who recently launched Evita locally, starring Tina Arena, is one of the leading global producers of musical theatre, and a recipient of five Olivier awards and two Tony nominations. He will be in conversation about identifying new concepts that resonate with audiences globally, attracting new people to his shows, and the marketing tactics he is employing to do that.

Acclaimed global theatre producer, David Ian

He has been involved in productions including Grease, Saturday Night Fever, The King and I, West Side Story, Singin’ in the Rain and The Producers. Previously, Ian was the chairman and CEO of the global theatrical division of Live Nation, responsible for touring Broadway shows across the US and Canada, and marketing over 25 theatres in London’s West End and the regional markets in the UK.

Chugg, who was named the second most influential man in the Australian music scene, will be interviewed on stage by Havas Sports & Entertainment general manager, Francis Coady, discussing the challenges and opportunities in the live music space, creating and operating successful festivals, and the work that Chugg and his company does with brands and marketers.

Legendary Australian live music promoter, Michael Chugg

In a storied career he has been influential in the rise of many local acts, and toured hundreds of major international acts including Dolly Parton, Coldplay, Radiohead, Elton John and Pearl Jam.

The Mumbrella Entertainment Marketing Summit will take place on November 30 at the Seymour Centre in Sydney.

In another session announced today, Nine Head of Lifestyle, Helen McCabe, will join Whooshkaa CEO, Rob Loewenthal, and NOVA Head of Podcasting, Jay Walkerden, to delve into the revitalisation and current state of play of the podcast market. This year has seen many more major brands and publishers spending big dollars on creating top class content. This expert panel will uncover the reasons why and talk about the opportunities ahead.

Jay Walkerden (left), Helen McCabe and Rob Loewenthal

After more than a year live, the opinions are in for Facebook Live. The platform received heavy investment from Facebook to attract publishers, influencers and brands, and is now part of a number of big campaigns and an important go-to for many influencers. But is it really producing results and is anybody actually watching? Influencer, radio and TV personality, and host of her own Facebook Live show, Maz Compton, will be joined by other experts to debate its merits.

Influencer Maz Compton will discuss her Facebook Live show, Alt Breakfast

The panel on the rapidly evolving videogames industry in Australia will investigate the opportunities it presents marketers and the consumers the multi-billion dollar industry is attracting. Despite its growth and revenue, it is still largely misunderstood.

Allure Media publisher and managing editor across Gizmodo, Lifehacker and Kotaku, Mark Serrels, will join major videogame publishers to lift the lid on the current industry issues, brand partnership opportunities, and reveal the surprising statistics on who exactly the modern day videogamer is.

Allure Media’s Mark Serrels to lift the lid on videogame marketing opportunities

Meanwhile there are just over two weeks left to get your entries into the BEFEST Awards, Australia’s only awards program recognising branded entertainment and the way in which brands are using it to connect with consumers beyond traditional advertising.

There are 13 categories across a range of subjects including Best Use of Film Craft, Content Company of the Year, Best Branded Publication (Print or Online), Best Use of Experiential, Best Use of Interactive/Gaming and more.

Entries for the BEFEST Awards close September 8, and you can get more details by clicking here. 

The awards take place after the Entertainment Summit at the Seymour Centre on November 30. Earlybird tickets for the Summit are currently available with a discount of $100 when purchased before October 10.


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