Gloria Jean launches new campaign one sip at a time

Coffee chain Gloria Jean has launched its biggest brand marketing campaign to date including a new TVC from ad agency 303 and a new website.  

The Australian-owned company, which has around 500 stores, is aiming to reposition itself slightly more towards the youth market.

The campaign – based around “Live life one sip at a time” – launches with a 45s TVC and a 30s version. It will be followed by three 15s ads focusing on the precision of the coffee-making process.

Gareth Pike, Gloria Jean’s GM for Australia, said: “In the current environment, it’s the little indulgences in life that we need to focus on and coffee definitely fits in this category. it is an exciting time for the brand.”

303 was appointed to the account last year.


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