Gloria Jean’s rolls out electronic loyalty card
Gloria Jean’s e-loyalty launches in Melbourne
Gloria Jean’s Coffees is rolling out an electronic loyalty card.
A trial kicked off in South Australia earlier this year, and has been introduced in Victoria ahead of a national roll out.
The company told Mumbrella that the launch is in its infancy, and would be rolled out slowly to test for “glitches”.
“The more you get, the more you get”
Genius tagline there 😛
It’ll be a miracle if I ever get a decent coffee out of that place!
I wonder if customers will be able to donate to charities like The Bobby Goldsmith Foundation with their points?
Lame.
beattheq app is smarter concept. Loyalty plus the ability to order coffees. Genius.
So you go to the site, and you can’t register without a card number???
I’ve seen ‘Beat the Q’ in a couple of their stores… maybe they are trialing it too?
Plastic cards are so last year…where is the Mobile solution?
Zaraffas Z Cards – they’re like this (but you post your registration) and redeem in real dollars. Spokesperson needs to drink more coffee…
For goodness sake.
I can visit Petbarn and accrue loyalty points without another plastic card choking up the landfill. Gloria Jeans have missed the boat again 🙁
Groundbreaking stuff. A loyalty card. Apparently there’s nothing like it in the market LOL. Give me a break. These guys are always a few years behind!
They have also missed a trick, where’s the mobile payment solution?