F.Y.I.

Glorious Gaming names Events Engine as new agency partner

Marketing agency Events Engine was chosen by Glorious Gaming to serve as its creator, events, PR and marketing agency, with the goal of bolstering the latter’s ANZ gaming strategy.

The announcement:

Glorious Gaming has appointed specialist marketing agency Events Engine as its PR, Marketing, Events and Creator Agency, to support its gaming strategy in Australia and New Zealand. This collaboration will combine the strengths of both companies to bring innovative products to the ANZ gaming community.

For years Glorious has brought innovative ideas to the market, leading first with its large desktop mouse pads, the ultralight weight Model O gaming mouse, and the disruptive Glorious GMMK PRO keyboard. Working closely with the community, Glorious has been able to develop impactful products that have redefined the PC peripheral market landscape, forcing competitors to adapt and take a gamer-focused approach.

Statement from Hayden Shiels, director at Events Engine:

“We are thrilled to be working with Glorious. It’s already clear that the team cares and understands the creator space so well with a great rapport with the community, and have fantastic innovative products, to deliver a win-win for creators and fans. Which we look forward to supporting.”

Statement from Ken Miller, APAC marketing director at Glorious:

“We are excited to work with a team that is experienced and community focused, augmenting both of our key strengths. Event Engine will play a key role in maintaining an authentic voice, producing amazing content and experiences that resonate with the local gaming community.”

In closing, the partnership between Events Engine and Glorious Gaming holds great promise for the gaming community. With Events Engine’s expertise and Glorious Gaming’s innovative products, we’re excited to enhance gaming experiences worldwide. Stay tuned for updates on future projects.

Source: Events Engine

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