Goannas, cane toads and giant mud crabs wreak havoc in Queensland in Suncorp Insurance campaign

Suncorp has launched a Queensland-centric campaign, demonstrating its ‘unique’ understanding of quintessentially Queensland moments.

The campaign features events that Australians would only ever need insurance for in Queensland – from giant goanna home invasions, to cane toad plumbing problems, and even a ‘bloody big mud crab’ falling from the sky.

As the banking and insurance giant originated in the state, Suncorp’s new campaign argues that ‘No One Knows Queensland Like A Queenslander’.

This latest campaign was created by Leo Burnett Sydney. In 2017 Publicis, Leo Burnett’s holding company, created a bespoke agency to service the Suncorp account.

Suncorp EGM of brand and marketing, Mim Haysom, said in a statement: “As a brand and business born and bred in Queensland, Suncorp really knows and understands the unique and rather unusual insurance situations our customers encounter in our home state. Whether it’s big events like storms or those everyday quintessential Queensland claims, we’re definitely in the position to reassure our customers that we’ve got Queensland covered.”

Leo Burnett executive creative director, Grant McAloon, said: “Queensland is an awesome place to live. Beautiful beaches, a laid back lifestyle and the mighty Maroons. But Queenslanders also know that life up North brings with it some unique challenges. As Queenslanders themselves, Suncorp gets it. They’ve seen it all — with some truly bizarre claims from their long heritage in the Queensland market. We were able to bring to life some fun scenes that Queenslanders will really relate to, and show how Suncorp helps Queenslanders bounce back.”

The campaign will appear on broadcast television, radio and geo-targeted OOH, programmatic display and social.


Client: Suncorp
Chief Marketing Officer / EGM brand & marketing: Mim Haysom
Executive Manager, Marketing Suncorp Bank & Insurance: Potta Findikidis
Manager Marketing, Suncorp Insurance: Travis Hughes
Go to Market Lead: Jade Thomas

Creative Agency: Leo Burnett Sydney
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Senior Art Director: Dave Varney
Chief Client Partner: Madeleine Marsh
Senior Business Director: Anna Viney & Bethany Ryan
Project Director: Erin Stace
Project Manager: Angela Pavlak
Senior Integrated Producer: Michelle Browne

Production Company: Rabbit
Director: Al Morrow
Executive Producers: Lucas Jenner & Alex Hay
Producer: Sarah Nichols


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