Godfreys sticks with History Will Be Kind

Andrew Banks

April 5, 2022 1:10

Communications agency History Will Be Kind (HWBK) has been appointed as the retained communications agency for Godfreys in Australia and New Zealand, following a competitive pitch process.

The agency will be tasked with developing an integrated communications strategy spanning PR, influencers and creative content, to contemporise the brand, increase awareness, and drive in-store foot and online traffic, delivered via an always-on press office and creative campaigns.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics