Gogglebox sheds audience despite moving to earlier timeslot
Ten’s Gogglebox saw its audience slump last night despite shifting from the 9pm timeslot to 8.30pm, with the show only grabbing a metro audience of 445,000 after pulling 503,000 last week.
https://www.youtube.com/watch?v=F1SvK1DnPiw
It did out-rate Nine’s The Footy Show, also in the 8.30pm, timeslot which was watched by 266,000, down on last week’s 286,000 due to the absence of an NRL game.
Also on Ten, 709,000 metro viewers tuned into I’m a Celebrity Get Me Out of Here to see American actress Maureen McCormick booted from the jungle, with the rest of the show watched by 679,000. Finals week continues to see the reality show’s audience improve with the show last week watched by 614,000.
“Gogglebox continues to shed audiences” – interesting headline. This is the first drop in overnight audiences for the program since Feb 19. It has been gaining audiences week on week for the past fortnight.
Thanks for flagging Nak.
We’ve adjusted the headline.
Cheers
Nic – Mumbrella
What additional audience is gogglebox picking up on subscription TV?
Hi Jacqui,
On Wednesday evening it had 120,000 on The LifeStyle Channel (https://mumbrella.com.au/sevens-winter-audience-stabilises-as-nines-forever-continues-to-slip-280863)
Cheers,
Miranda – Mumbrella
Gogglebox beat the Footy Show? The Footy Show was only in Brisbane and Sydney, Gogglebox was national, so of course it did when you compare a national audience number to one in 2 markets. How about a fair comparison?
Is it the broadcaster? Is it the content? Is it this? Is it that?
Fragmentation and short attention spans will result in many a series tanking, when ‘years ago’ it would have stayed the course.
What about an initial blast on mainstream free to air and then the rest is delivered, on demand, on the net?
Oh, ad revenue? Is that why?
Headline is unnecessarily dramatic. Pretty obvious it would drop a little, given that it’s moving into a more competitive timeslot – direct competition with MKR etc. Looks to me as though Googlebox is a solid performer. Noticed it was a actually trending higher than MKR last night.
Gogglebox not Googlebox! Anyone else having this problem?