Gogglebox sheds audience despite moving to earlier timeslot
Ten’s Gogglebox saw its audience slump last night despite shifting from the 9pm timeslot to 8.30pm, with the show only grabbing a metro audience of 445,000 after pulling 503,000 last week.
https://www.youtube.com/watch?v=F1SvK1DnPiw
It did out-rate Nine’s The Footy Show, also in the 8.30pm, timeslot which was watched by 266,000, down on last week’s 286,000 due to the absence of an NRL game.
Also on Ten, 709,000 metro viewers tuned into I’m a Celebrity Get Me Out of Here to see American actress Maureen McCormick booted from the jungle, with the rest of the show watched by 679,000. Finals week continues to see the reality show’s audience improve with the show last week watched by 614,000.
However it the main portion of the show was still out-rated by both Nine’s The Block: Triple Threat and the ABC’s 7.30, with Seven’s My Kitchen Rules easily winning the timeslot and the night.
The Block was watched by 680,000, while 710,000 tuned into 7.30. MKR grabbed a metro audience of 1.443m.
MKR was the most watched show across all the demographics while the eviction on I’m a Celebrity was the second most-watched show amongst people aged 18-49 and 25-54.
Seven won the night with an audience share of 22.7 per cent while Nine grabbed a share of 18.2 per cent. Ten claimed third place with a share of 13.7 per cent as the ABC settled for a share of 11.4 per cent.
In the 9pm timeslot, Seven’s American espionage thriller series State of Affairs boosted its audience to 400,000 after dropping to 389,000 last week.
Meanwhile on the ABC, Outback ER at 8pm was watched by 573,000 and Hiding at 8.30pm had a metro audience of 367,000.
In the news battleground Nine News at 6pm pulled a metro audience of 943,000, managing to out-rate Seven news which was watched by 931,000. At 6.30pm audiences slipped for Nine News to 906,000 with audiences also dropping for Seven News which was watched by 832,000.
Top 15 Shows:
1 MY KITCHEN RULES-THU Network 7 1,433,000
2 NINE NEWS Network 9 943,000
3 SEVEN NEWS Network 7 931,000
4 NINE NEWS 6:30 Network 9 906,000
5 SEVEN NEWS / TODAY TONIGHT Network 7 832,000
6 HOME AND AWAY Network 7 822,000
7 ABC NEWS-EV Network ABC 808,000
8 A CURRENT AFFAIR Network 9 804,000
9 7.30-EV Network ABC 710,000
10 I’M A CELEBRITY…GET ME OUT OF HERE! THURS EVICTION Network TEN 709,000
11 THE BLOCK TRIPLE THREAT -THU Network 9 680,000
12 I’M A CELEBRITY…GET ME OUT OF HERE! THURS Network TEN 679,000
13 OUTBACK ER-EV Network ABC 573,000
14 THE PROJECT 7PM Network TEN 572,000
15 FAMILY FEUD Network TEN 555,000
Audience Share:
Network 7 22.7%
Network 9 18.2%
Network TEN 13.7%
Network ABC 11.4%
Network 7TWO 6.2%
Network 7mate 4.4%
Network SBS ONE 4.3%
Network GO! 4.2%
Network Gem 3.3%
Network ELEVEN 3.2%
Network ABC2 2.5%
Network ONE 2.0%
Network ABC News 24 1.8%
Network SBS 2 1.0%
Network ABC3 0.7%
Network NITV 0.2%
Total Audience Share:
Network 7 TTL 33.3%
Network 9 TTL 25.7%
Network ABC TTL 16.5%
Network TEN TTL 18.9% 19.0%
Network SBS TTL 5.6% 5.5%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
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I'm a celebrity...get me out of here
maureen mccormick
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TV ratings
“Gogglebox continues to shed audiences” – interesting headline. This is the first drop in overnight audiences for the program since Feb 19. It has been gaining audiences week on week for the past fortnight.
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Thanks for flagging Nak.
We’ve adjusted the headline.
Cheers
Nic – Mumbrella
What additional audience is gogglebox picking up on subscription TV?
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Hi Jacqui,
On Wednesday evening it had 120,000 on The LifeStyle Channel (https://mumbrella.com.au/sevens-winter-audience-stabilises-as-nines-forever-continues-to-slip-280863)
Cheers,
Miranda – Mumbrella
Gogglebox beat the Footy Show? The Footy Show was only in Brisbane and Sydney, Gogglebox was national, so of course it did when you compare a national audience number to one in 2 markets. How about a fair comparison?
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Is it the broadcaster? Is it the content? Is it this? Is it that?
Fragmentation and short attention spans will result in many a series tanking, when ‘years ago’ it would have stayed the course.
What about an initial blast on mainstream free to air and then the rest is delivered, on demand, on the net?
Oh, ad revenue? Is that why?
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Headline is unnecessarily dramatic. Pretty obvious it would drop a little, given that it’s moving into a more competitive timeslot – direct competition with MKR etc. Looks to me as though Googlebox is a solid performer. Noticed it was a actually trending higher than MKR last night.
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Gogglebox not Googlebox! Anyone else having this problem?
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