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Gogglebox tops the demos as The Bachelorette slips to 539,000 viewers

The most-watched entertainment program last night wasn’t in the prime-time slot, with the commercial networks struggling with their 7:30pm offerings.

Instead, it was Ten’s Gogglebox at 8:40pm which topped the non-news ratings with 677,000 metro viewers and also won the key advertising demographics of 16 to 39s, 18 to 49s and 25 to 54s.

Gogglebox was a success for Ten last night

Its lead in, The Bachelorette Australia, struggled as it slipped from its lowest-ever debut on Wednesday at 631,000 to 539,000 last night, according to OzTAM’s preliminary overnight metro ratings.

The Bachelorette placed second in the demos behind Gogglebox.

Nine’s later offering, Paramedics, at 8:30pm, also beat its prime-time offering of Driving Test and RBT. The second episode of Paramedics had 612,000, while Driving Test was much further behind on 480,000. RBT didn’t fare much better with 496,000.

Seven was the only commercial network where its prime-time offering – Home and Away with 567,000 – managed to beat its later programming.

Home and Away’s regional popularity helped it to climb to 949,000 nationally. On a national basis, including the regions, Home and Away was the most-watched entertainment program, ahead of Gogglebox’s 913,000.

Modern Family, which began at 8:30pm on Seven after an hour and a half of Home and Away, had 241,000 metro viewers.

Seven, however, did manage to win the news battle, with Seven News securing 835,000 metro viewers and 1.306m nationally.

Nine News had 828,000 across the five metro markets and 1.073m nationally.

ABC News, a bit later at 7:00pm, had 692,000 in the cities and 1.017m nationally.

Grand Designs, on the ABC at 8:00pm, had 506,000 viewers in the metro markets, beating the entertainment offerings on Seven and Nine. Nationally, it had 770,000, which also put it above The Bachelorette’s national figure of 688,000.

Ten’s news offering at 5pm, Ten Eyewitness News, had 359,000 metro viewers and 507,000 national viewers. The Project had 394,000, which climbed to 635,000 in its second half hour.

Overall, Nine’s primary channel won the night, with a 19.4% share.

Seven was on 15.8%, while Ten was very close behind on 15.5%.

ABC’s and SBS’ shares were 10.5% and 5.9% respectively.

The race became a bit tighter when the multi-channels were factored into the equation. 7Two was the most-watched multi-channel – thanks to Father Brown and the Murdoch Mysteries – with 4.2%, helping the Seven Network (26.9%) come within a whisker of Nine Network (27.2%).

Network Ten had 21.4%, ABC Network had 15.8% and SBS Network finished on 8.7%.

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