Going negative (and local) was a winning strategy for Labor
Today in Unmade, Mumbrella publisher Tim Burrowes explains how Labor’s ad strategy in northern Tasmania’s Braddon electorate created the biggest swing of the election away from Liberal towards Labor.
He should know, because he lives there. According to Burrowes, this was inspired, if extremely negative, media buying: pinpoint, multi-channel and ubiquitous.
Read more on Unmade. Note that this post is for subscribers-only.
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Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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topics
2025 Federal Election
election
election ads
federal election
Labor Party
Tasmania
Tim Burrowes
unmade
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