Gold Coast radio station Sea FM rebrands as part of SCA’s Hit Network and reveals new breakfast show

Gold Coast radio station Sea FM is to be rebranded as Hit 90.9, bringing it in line with owner Southern Cross Austereo’s Hit Network branding.

The station has also announced its new breakfast lineup after former Bachelor contestant Heather Maltman left program earlier this year to focus on her podcasting career.

The new Hit 90.9 breakfast team

Lise Carlaw and Sarah Wills will join current hosts Dan Anstey and Ben Hannant to form the Hit 90.9 Brekkie Crew.

Carlaw and Wills currently host Hit Network’s nationally networked early morning Those Two Girls 5am-6am shift. They will maintain that slot alongside their new local weekday 6am-9am breakfast slot.

Carlaw and Wills said joining the show was a dream come true.

“For us, this new show is about friendship, it’s four mates coming together, shooting the breeze and having a lot of laughs along the way.”

“From the moment we both met Dan and Ben, we knew – as four years their senior – we could be their guiding light. This will be news to them, but how better to find out what a rollercoaster ride they’re in for, then right here in the press.” said the duo.

The new lineup and rebrand will take place from Monday July 29. SCA has said the name change will not affect anything other than the branding across the station and at this stage there are no plans to rebrand the NSW Central Coast Sea FM or any other stations.

The Hit Network branding runs across all SCA markets other than the Central Coast, Sydney, which is branded 2Day FM, and Melbourne which operates under Fox FM.

Head of the Hit Network, Gemma Fordham said, “Lise and Sarah have been hosting a successful show on The Hit Network for the past two years. Their show is hilarious and relatable, and we’ve seen it particularly resonate with Queensland audiences.”

“The moment we put Lise, Sarah, Dan and Ben together we heard their immediate chemistry, quite simply it just popped. The combination of the four delivers a show that is very funny, engaging and has heart.” she said.

According to the most recent set of ratings for the Gold Coast, Hot Tomato is the Gold Coast’s top station with a share of 15.4%, ahead of Gold FM’s 14.8% and Sea FM’s 11.1%.


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