Gold star for Ben Shepherd
Dr Mumbo’s cleverest digital watcher of the day? Sound Alliance’s Ben Shepherd, who blogged on Monday:
“Of all the large media players, Seven will need to acquire to get into this space quickly; and Seven buying a company like, say, Spreets is a smart move. Most companies who need an investment like this aren’t going to want to build it from scratch. Seven buying Spreets gives them an instant, cash positive, asset that they can scale up relatively quickly using the media assets at their disposal via Channel 7, Pacific Mags and Yahoo. Seven has shown that it is prepared to acquire established businesses rather than rely on Yahoo! intl assets/kit repurposed for this market (as evidenced by their acquisition of Total Travel and OzTips)”
That very deal was, of course, announced today.
well played shep
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Looks like it’s not the only recent prediction that’s going to be right.
Word is Allure Media, which runs Gawker’s Austraian sites, is about to be sold.
His column that said Gawker should be bought by News: http://talkingdigital.wordpres.....ker-media/
And a good hint he’s right about Australia: http://netus.com.au/news/index.cfm.
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The big man strikes again
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