Golden Chain suggests it keeps travellers well-rested in new campaign
Motel brand Golden Chain has unveiled a new campaign which focuses on how the chain keeps travellers well rested allowing them to better experience their road trip.
Created by creative agency Bloke, the TV ad features the road-trip misadventures of a family of four.
Gold Chain general manager Grant Goodall said: “From our first strategic meeting to final dispatch of the ads, they have been great to work with. They delivered fantastic creative with limited budget and a tight timeframe. Well done guys.”
The TV ad is supported with radio and online.
Bloke creative partner Mike Rourke said: “When you’re well rested and well fed you’re a whole lot happier. And that can make or break a road-trip. It’s a great campaign and we are proud to add some lustre to an iconic Aussie brand.”
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